Haircut for a Cause
Matrix Philippines rolls out the 8-Inch “Cut for Cancer” campaign Year 2,
challenging Filipinas to give the gift of hair for Filipino children stricken by cancer
Manila, 2015 – Heartbreaking reports identified that the number of Filipino children diagnosed with cancer are rising by 30 percent annually. According to the Philippine Children’s Medical Center (PCMC), there are over 500 kids being treated for cancer at PCMC alone and this figure is still rising – making it the fastest growing population in the hospital. While the real cure for this is yet to be discovered, Matrix Philippines aids in bringing normalcy among these kids’ lives through launching last year the first ever Matrix 8-inch Cut for Cancer Challenge, an initiative under its worldwide program called “Matrix Chairs of Change”, which allows salon communities and stylists to make a difference through their craft.
With the goal of uplifting more lives of Filipino children braving the battle against cancer by donating medical hair wigs, trusted American professional brand, Matrix, on its second year takes on the challenge to gather hairdressers and Filipino women nationwide to make a difference by sharing their talent and their hair, respectively. The campaign is in partnership with David’s Salon, who pledged 80 hairdressers to share their talent for the cause, and with Kythe Ateneo, who will serve as the beneficiary.
“On this one-day only event, in celebration of Child Cancer Awareness Month on September, our goal is to bring together Filipinas to donate at least 8 inches of their hair that will then be turned into wigs to be donated to kids undergoing cancer treatment,” shared Inah Ramos, Senior Product Manager of Matrix Philippines. “As we encourage our stylists to make a difference through their craft, we would like to share the mission of Matrix to everyone to be able to touch and change lives of more Filipino children fighting cancer.”
From August 1 to September 18, Filipino women are invited to register to be part of the movement by signing up at www.MatrixCutfForCancer.com. Then on September 19, all registered volunteers can head to
2nd Level Mega Atrium of SM Megamall to have 8 inches of their hair cut and be transformed into children’s wigs.
For the second run of the Matrix 8-Inch Cut for Cancer campaign, last year’s ambassador and among the first who took the challenge, Maxene Magalona, passes on this igniting act this time to her own sister, Saab Magalona - Bacarro. With cancer awareness as an advocacy that is very close to their hearts, both ambassadors share the same goal of inspiring and encouraging more Filipinos to make a difference in the lives of kids battling cancer.
With 35 years of global salon success and currently present in 58 countries, Matrix continues the Chairs of Change journey with the Matrix 8-Inch Cut for Cancer Year 2. “Matrix and our partners are proud to join this worldwide movement in increasing priority given to cancer patients to remain inspired and continue the fight with confidence,” added Ramos.
Are you ready to accept the challenge this year to give Filipino children an option to live with confidence and expression? For more information about the campaign and to register for the Matrix 8-Inch Cut for Cancer, please
visit www.MatrixCutfForCancer.com.
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