A couple of days ago, I am very lucky to meet the
panelists of Philippine Marketing Association in preparation for
this year's 1st Asian Marketing Leadership Summit called
"Fifty Shades of Marketing"
They gave us some introduction about the leadership summit
and how marketers will benefit from attending this marketing conference.
They gave us some introduction about the leadership summit
and how marketers will benefit from attending this marketing conference.
Wanna know one of the reason why it is called Fifty Shades of Marketing?
It's because the association has invited fifty different marketing practitioners,
each bringing what they know their own marketing shade.
Before anything else, Let us first meet the Philippine Marketing Association Panelists.
Meet The PMA Panelists
Henry S. Tenedero, CPM
President, PMA
President, Education For All
Development Center
Arlene P. Padua, CPM
Executive Vice President/2015
Induction Director
1st Asian Marketing Leadership Summit, PMA
President/Managing Director, Post10
Worldwide, Inc.
Gwenn Albarracin, CPM
Adviser, AMLS/ 2012 PMA President
President, Center for Pop Music
Philippines
Yayu E. Javier, CPM
Adviser, AMLS/ 2014 PMA President
President, Avanza, Inc.
Mr. Donald Patrick L. Lim, CPM
Over-all Chairman, Asian Marketing
Leadership Summit,
2005 PMA President
Chief Digital Officer, ABS-CBN
It is every marketer’s goal to be able to control the market,
making consumers believe a brand’s promise and behave favorably.
But according to a marketing guru, to be in control, brands must first learn to submit.
“Marketing is always about brands being dominant and consumers submitting.
But in reality, every brand has to submit first because the submissive is the one who is in control,” explains Donald Lim, over-all chairman of the
Philippine Marketing Association’s “Fifty Shades of Marketing.”
He further explains by citing
Facebook as an example. While all brands want to engage their customers, some
are afraid of setting up a Facebook Page because of the fear of getting bad
feedback or comments. But Lim believes that should not be the case. “Creating a
channel for interactive engagement with the market is an example of submitting
to them. When you start submitting to your market, you will learn how to
manage. Eventually, you will realize that you become the dominant.”
This lesson in marketing is
pretty much parallel to the premise of the book, “Fifty Shades of Grey”.
Taking inspiration from the bestseller, the theme of this year’s
1st Asian Marketing Leadership Summit is “Fifty Shades of Marketing.”
The Asian Marketing Leadership Summit (AMLS) is the new brand of the annual marketing conference that PMA stages. But unlike the previous conference, this year is much more of a gathering of marketing leaders, a summit where there will be more discussions and interactions.
To fit the theme even more, the
association has invited fifty different marketing practitioners, each bringing
what they know -- their own marketing shade.
“We felt that every marketing person has
his or her own shade of creativity and innovation. Basically 50 shades mean 50
kinds of marketing persons showing their expertise.”
Participants could choose from
different tracks like Branding, PR, and Media. There will be speakers from
government, showbiz, branding, digital, all talking about their marketing
shades – how they solved their marketing problems and what makes their solutions
different.
The event will be held on July 8
and 9 at the Sofitel Tent.
Senator Chiz Escudero will deliver the keynote
during the plenary session while Francis Kong will close the plenary. On day
two, ABS-CBN CEO Charo Santos will open the session while the closing plenary
will be an ABS-CBN Special Aquino & Abunda session with celebrity guests.
The summit is not only an opportunity
for every marketer to grow and learn. It also serves as a venue for them to get
to know fellow marketers.
“Participants could learn as much by choosing the
track that they want. They should also take this chance to network like they’ve
never networked before,” advises Lim.
For more information about the 1st
Asian Marketing Leadership Summit,
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